Insights

Lessons of a startup: 6 keys to winning business out of the gate

By GREGORY MOORE Starting a company is a challenging endeavor. There is the work at the start to establish credibility: Creating a website, establishing mission and values, telling potential customers what you stand for, how you do business and why. That can take months if you are not clear about why you are establishing a …

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America is more united than we’re led to believe, a new poll suggests

By GREGORY MOORE In August, I had the privilege of listening to an illuminating and inspiring presentation from Harry Nathan Gottlieb, the founder of Unify America, whose organization aims to replace political infighting with a desire to find solutions to the country’s most pressing problems. I was intrigued by his premise that there is more that unites …

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Where are all the mamas?

KLOWTIFY Insights Team When I started my research into exactly how diverse digital media outlets actually present for the average end user, I already knew what I would find. Women, and even more acutely, women of color, would be underrepresented, and in some of the most egregious cases, completely absent — in arenas of power, …

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A five-point roadmap for growing your brand while still running your business

KLOWTIFY Insights Team Few entrepreneurs would argue that building a brand and then the ongoing brand management that follows is a TON of work. And for anyone trying to stand up a business on their own or with another partner, the work in need of doing is endless. How does one prioritize brand work, when …

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