What makes a quality article?

When it comes to thought leadership, your contributions should not reflect conventional wisdom — it should help shape it. That means being forward thinking, even provocative. Your thoughts should be the missing link in understanding events in the news, how to get in front of trends or solve emerging challenges. Your experience and wisdom will help readers make smarter decisions. 

Clear thinking leads to clear writing. Keys to a great article are a sharp point of view, acknowledgement of more than one perspective, data, examples, and, finally, informed guidance about how to address the issue at hand. The more practical and precise the advice, the more useful your article will be. In this age of misinformation, quality information is at a premium.