What is a thought leader?

A person who is a specialist or recognized in their profession for their accomplishments or position. That’s the Leader part. The Thought part involves having something to say that other people haven’t thought about or drawing smart conclusions about trends or events. If you can break news or break ground, all the more valuable your perspective is for the audience.

Thought leadership is not about promoting yourself or your product. That’s an ad. Thought leadership is about sharing expertise and being brave enough to let others test your thinking. The more out of the box and practical your insight and advice, the more you stand out. Passion and expertise are two different things. So, leave the hot takes to the sportswriters. We’ll help you with the rest.